Laoag City, Philippines — A vibrant and momentous day unfolded in Ilocos Norte as CreaZion Studios joined SM Cinemas and SM Supermalls in celebrating the much-anticipated grand opening of SM Laoag and SM Cinema Laoag. The occasion marked a significant milestone not just for SM, but also for CreaZion Studios as it continues to strengthen its presence in Philippine cinema and entertainment, and continues to aspire to be the country’s leading multimedia company.
The invite-only celebration was graced by CreaZion Studios’ President and Chief Executive Officer RJ Agustin and Executive Vice President and Chief Creative Officer Real Florido, an award-winning director celebrated for his heartfelt and distinct storytelling. The two joined the ceremonial ribbon-cutting and blessing of the new mall and the cinema alongside SM executives. This key event reflects CreaZion’s growing footprint in the north and its ongoing commitment to supporting dynamic, high-quality cinematic experiences across the country.
During the event, SM Supermalls President Steven Tan and CreaZion Studios CEO RJ Agustin engaged in a brief yet meaningful conversation about the continued collaboration between their companies. Their dialogue reaffirmed a shared vision for expanding creative and business partnerships in the entertainment sector.
Joining Agustin and Florido at the ceremony were CreaZion Studios Distribution Head Sed Arce and Chief of Staff Jon Verzosa, underlining the studio’s unified commitment to innovation, accessibility, and storytelling through cinema.
“This is more than a mall opening—it’s a celebration of creativity, vision, and the boundless potential of Filipino stories,” Agustin shared.
The ribbon-cutting of SM Cinema Laoag was also attended by top SM executives including Karen Zabaljauregui, SVP of SM Prime Holdings, Ruby Anne Reyes, VP for Marketing and Corporate Communications, and Abby Chuakay, Head of Section for SM Cinema Operations.
For CreaZion Studios, the moment represents yet another leap forward in its mission to nurture industry partnerships and bring meaningful, world-class entertainment to Filipino audiences.
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