Chico Alicaya entered the industry as a housemate of “Pinoy Big Brother: Connect” in 2020. Since then, he has appeared in movies such as MMFF 2021 entry “Love at First Stream.” He also took on the lead role of Yuan, one of the lead roles in “Connected,” and joined “Save It” with fellow actors and “Pinoy Big Brother” alumni KD Estrada and Loisa Andalio. He will participate in Jennelyn Mercado’s upcoming comeback film “Everything About My Wife” with Dennis Trillo and Sam Milby. He has done commercials and campaigns for Smart Telecom, Jollibee USA, Bactidol, Uniqlo, Samsung Galaxy, Toblerone Philippines, Mang Inasal and BPI.